PROPOSAL PHOTOGRAPHY BUSINNES PLAN “MIE I AM”
PROPOSAL PHOTOGRAPHY BUSINNES PLAN
“MIE I AM”
Corresponding Author :
Dr Zalzulifa, M.pd
Arranged By :
TABLE OF CONTENTS
Cover .............................................................................................................................................. i
Table Of Contents ......................................................................................................................... ii
Foreword ...................................................................................................................................... iii
Bacground..................................................................................................................................... 1
Industry Overview ......................................................................................................................... 1
Executive Summary ...................................................................................................................... 2
Products and Services ................................................................................................................... 2
Vision and Mission ....................................................................................................................... 2
Product Logo Philosophy .............................................................................................................. 3
SWOT Analysis ............................................................................................................................ 3
Our Target Market ........................................................................................................................ 4
Our Competitive Advantage ......................................................................................................... 4
Price Tag ....................................................................................................................................... 5
Sustainability and Expansion Strategy .......................................................................................... 6
Business Letter .............................................................................................................................. 7
The Business Model Canvas ......................................................................................................... 8
Memo ............................................................................................................................................ 9
CV ............................................................................................................................................... 10
FOREWORD
Praise and gratitude for the presence of god almighty, who has provided pleasure, so that we can complete this final project on time. We also thank Mr.Zalzulifa, M. pd. Who was given the task of making a company proposal. Every human being lives not only alone, support from friends comes in various forms.
We made this paper assignment to fulfil our english specifics and purpose about PPBL task. We compiled this paper maximally and received assitance from various parties so as to facilitate the production of this paper. Therefore we would like to express our gratitude to all those who have contributed to this paper.
Jakarta, 03 March 2024
i
BACKGORUND
Mie I Am is a photography service provider with experience in the field of food snack photography. We have a team of professional photographers and complete photography equipment to produce high-quality food photos.
INDUSTRY OVERVIEW
The culinary industry is growing rapidly, especially with the rise of online food delivery platforms. Food photography is an important element in marketing culinary products. Attractive and appetizing photos can increase consumers' attractiveness and buying interest.
EXECUTIVE SUMMARY
Mie I Am is a photography company located in SrengsengSawah. We have managed to get standard office facilities in Depok Central Business District. We are a photography company that is ready to compete in the highly competitive photography industry not only in the Indonesian market but also in the global market.
Mie I Am comes with professionals who always know what our clients want. We have a team of creative, innovative and highly skilled photographers, a team with excellent qualifications and experience in various specialized fields within the photography industry. In addition to the synergy that exists in our workforce, our services are also result-oriented that clients love, and our team will be guided by the best practices of the photography industry.
PRODUCT AND SERVICES
Mie I Am was established with the aim of making it easier for small entrepreneurs to market their products by documenting their products.
VISSION AND MISSION
Vision :
1.Serving delicious and healthy chicken noodles with quality ingredients.
2.To become a leading chicken noodle restaurant in the area with a good reputation.
3.Providing delicious and affordable chicken noodles for all groups.
Mission :
PRODUCT LOGO PHILOSOPHY
SWOT ANALYSIS
OUR TARGET MARKET
We focus more on wedding photography which means our target audience is young couples/married couples. However, human daily activity is also our target to reach small entrepreneurs, also our target to expand the reach of the Mie I Am company.
OUR COMPETITIVE ADVANTAGE
Our competitive advantage lies in the creative ideas of our team. We have a team of experts in photography, lighting, creative design, and with excellent photo results, as well as having excellent experience in commercial photography, wedding photography, and travel photography. In addition to the creative ideas within us, our services will be measured by our results and professionalism as photographers.
PRICE-TAG
We offer several food photography service packages that can be tailored to your needs.
Basic Mie I Am: Shooting for several menus with basic editing.
Complete Mie I Am: Shooting for a complete menu with professional editing.
SUSTAINABILITY AND EXPANSION STRATEGY
It is an established fact that the future of businesses lies in the number of loyal customers they have, the capacity and competence of their employees, their investment strategies, and the structure of the business. If all these factors are missing from a business then it won't be too long before the business closes shop.
One of our main goals for starting the Mie I am was to build a business that would survive on its own cash flow and get an injection of funds from external sources once the business was up and running. We know that one way to gain approval and win customers is to offer our advertising and related services a bit cheaper than what can be obtained on the market and we are well prepared to stick with lower profit margins for a while.
BUSINESS LETTER
Mie I Am
JL. Rajawali, No 13 Jakarta Selatan
13745
22 April ,2024
Dr Zalzulifa, M.Pd
Politeknik Negeri Media Kreatif Jakarta's Lecturer
JI. Srengseng Sawah Raya No. 17, RT.8/RW.3, SrengsengSawah, Kec. Jagakarsa, Kota Jakarta Selatan, Daerah Khusus Ibukota Jakarta 12630
Dear Mr. Zalzulifa
Thank you very much for taking the time to meet me FarhanIqbal Nugroho as founder of the Mie I Am
I would like to discuss about our services in commercial photography ( products), and Travel photography. As we will discuss this time, our services will provide and produce quality services that you can rely on and trust.
Therefore I really hope you can take the time to meet in person and discuss directly with our team, so that we can provide good and high-quality services to your company.
Respectfully,
Farhan Iqbal Nugroho
Founder Of Mie I Am
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